The key to event success in Austin, TX: Projection mapping

No giant TV screen? No problem. Turn any wall, building, mountain side, you name it, into an audio visual work of art promoting your event and business with projection mapping.

So what is projection mapping? Also known as “spatial augmented reality,” it is a technology that can project images, shapes, and colors onto 3D objects instead of traditional flat surfaces. (link) While it may seem like a newer concept, projection mapping has been around for quite some time now, so you’ve probably already seen it in action before in concerts, theatres, or sporting events.

The first known use of projection mapping dates back to 1969 at the opening of Disneyland’s Haunted Mansion ride where images of a disembodied head and 5 ghosts were projected onto sculptures that sang the theme song throughout the ride. Where projection mapping really began to gain traction, though, was through the academic work at UNC Chapel Hill in 1998, where The Office of the Future was the ability to experience augmented reality right from our desks. People would have the ability to Skype with life-size versions of colleagues! (link)

Projection mapping is a highly sought out service within the audio visual equipment rental industry. It’s been seen at the Olympics, Super Bowl, Rugby World Cup, and many other world-renowned events, along with local corporate events.

GigRent provided projection mapping for the Sam Adams Air & Apres tour, and The Super Bowl in Atlanta.

GigRent founder Jordan Goodfellow describes project mapping as one of the best ways to elevate your event planning.

“The most awesome visual effect? I’m really partial to when our projectors were used for the Samuel Adams Ski Events last year in 2018.”

“I just think it looks super cool when you’re projecting on snow or projecting on a medium that is not normal, is not something that people are used to seeing projection on. It’s a white surface. It may as well be a projection screen. But I would say that those are some of the coolest visuals and I would love to see us do more around that sort of an event or an opportunity. ‘Cause I think        there’s even more, whether it’s with person tracking, whether it’s with utilizing the projection to actually create not just a visual, but a visual that interacts with the people that are either in the          crowd or the people that are jumping.”

In August 2011, Klip Collective illuminated the iconic tower at the University of Texas in Austin for a television spot celebrating UT’s roster of successful alumni. Using 3D animation and mapping, Klip rebuilt the tower as a 17-story stack of blocks that twisted like a sky-high Rubik’s Cube. (link)

Read more about this tour and the audio visual support GigRent provided here: