The importance of 4K video for your next Washington, D.C. event

It is becoming increasingly difficult to capture and maintain people’s attention, especially when it comes to marketing and advertisements.

Businesses are needing to adapt to and learn within this rapidly changing world in order to keep their doors open. One of the most lucrative ways of engaging people or getting them excited about an event is through video. 

Still photos and images are becoming an increasingly less important part of the Advertising world. Video with music, interviews, and candid footage of people at an event are proving to be the most successful. Studies have shown that adding video to your event’s landing page can increase conversions by 80%. Video content also has much greater ROI. While it isn’t the easiest or cheapest task, producing video content has always paid off successfully, according to 83% of businesses.

As 2020 approaches us, the capital will become busier with presidential campaigns and events. Some families will be at the live events, but most of the country will be sitting around their 4K TV, watching and listening to the candidates, speakers, and representatives, as they deliver their message to the country. 4K video cameras will be essential to delivering that message with clarity, along with many other events that will be held at venues such as the Walter E. Washington Convention Center.

Walter E Washington Convention Center Washington DC Audio Visual Rentals

Do you have an event coming up in Washington, D.C.? Hire an audio visual team to capture the experiences of everyone who will attend. GigRent has provided audio visual support to Anheuser Busch, Bank of America, Microsoft, and many other Fortune 500 and 100 businesses.

GigRent uses 4K video equipment that is able to capture a phenomenal amount of detail and clarity in their footage. This is vital to any video marketing as it will grab the attention of those scrolling by, and make them feel as if they were at your event themselves. 

More and more consumers are investing in 4K televisions each and every day, so don’t get left behind in the video marketing space for your business. Read more about the audio visual support that GigRent provides and how our team can help you in planning your next event by visiting