Phoenix AZ Event Production Guide: How to Make Your Event Futuristic?

It’s never advisable to overlook the significance of lighting. Not only can the appropriate lighting create a perfect ambiance to bring in a crowd. But they can also keep your audience engaged all the time while highlighting the presenters and speakers at the same time. You can use an eye-popping and jaw-dropping massive LED video wall in order to make a bold, bright, and big statement. You can also pronounce the logo of your business by using gobo lights on the backdrop. 

If you want to take the lighting of your event to the next level then consider using moving lights. They’re also known as moving heads or intelligent lighting that chase the speaker or presenter automatically across the stage. Choose the event production agency in Phoenix that offers modern automated intelligent lights instead of old stationary systems that use mechanical techniques. This way you’ll be able to highlight your products and speakers in an eye-catching and unique fashion. 

First of all, both VR and AR are no longer just the concepts of science fiction. By simply putting an instrument over one's eyes, virtual reality will provide your audience with an experience that they never had before. This technology especially comes in handy if you’re going to have a product launch event. Because you allow all the attendees to experience your newly launched product through VR. Before you think that it’ll be very expensive, let us tell you that this technology is becoming more affordable. It makes it one of the best ways to add a futuristic touch to your event and engage the audience in the best possible way.

Using AR (Augmented reality) is another excellent method to achieve the same. You can use augmented reality to overlay graphics over different spaces of your event’s venue or you can overlay graphics over your products while giving the demonstration. In simple words the possibilities are endless and you can opt for the ones that suit your event and topic the best with the help of your event production partner in Phoenix AZ.

Instagram is no longer a mere fad. In fact, it has become a lifestyle that currently flaunts more than 1.2 billion active users worldwide. It’s one of the most preferred and commonly used social media platforms in the world, especially by Generation Z and Millennials. 

Create a dedicated Instagram location within your event’s space, similar to pop-up stores, where guests can take selfies and photographs. This will help your brand with free social media advertisement and it might turn your event into a hotspot. Make sure that the lighting of this dedicated space is perfect. Otherwise, people won’t be able to capture the photos that they would happily share on their Instagram profiles. Moreover, consider adding a colorful backdrop created with LED walls with your brand’s name and the event’s message. Keep in mind that this space is best created by professionals and you can get help from your event production organization in Arizona.

Use social media walls to get the attendees to interact with your event, instead of having them tune out. Whether it is projected onto different walls or displayed on a big clearly visible video screen, a social media wall with real-time text and social media communication regarding your event is one of the best engagement tools. Consider placing a simple posting delay in order to filter out inappropriate posts (if any).

It’s critical to plan the content of your event that not only covers your goals but also engages the audience throughout the event. Keep in mind that you’ll be using modern technology and your content must be aligned to that. For example, you’ll need to craft some catchy blurbs and slogans that you’ll use on your LED display walls. Moreover, you’ll also be using a streaming platform and you’ll need to create digital presentations as well. This should be repeated in all kinds of communication. Keep in mind that the finest themes are simple to comprehend, well-planned, and engaging. It's also a good idea to have a well-thought-out script in place to keep your entire event organized and running smoothly.

Try to use the same logos, colors, text, format, and any related graphics that you use to market your brand. This will assist to advertise your business while also ensuring that the entire event is cohesive and understandable to your attendees. The best way to make sure that your content is aligned with the production side of your event, work collaboratively with the team of the event production company in Phoenix AZ that you selected. Not only will it help you to save time but it will also allow you to cover all the important details in your content. 

It’s always a wise decision to create a dedicated amenity suite that contains multiple event gifts. 

That’s because a single particular gift can only appeal to a few people and not all of them. Give your guests the freedom of choice where they can choose a few small gifts or a single large one. Alternatively, provide shopping bags and enable people to pick whatever they want depending on their preferences.

Engage with your audience before, during, and after the event. Because your event is a journey rather than a destination. Therefore, creating opportunities is crucial in order to ensure ongoing engagement and measure the success of your event. It will allow your audience to reflect on and appreciate the event experience in the future.